What is it®?

- is a treatment for hypotrichosis used to grow eyelashes, making them longer, thicker and darker.

Hypotrichosis is another name for having inadequate or not enough eyelashes.

>Does this really work?

We want long eyelashes too! We personally use it and are amazed at the results>How does the serum work?

Research suggests that growth of eyelashes occurs by increasing the percent of hairs in, and the duration of, the anagen (or growth) phase of the hair follicle. It can prolong this growth phase, hence you get longer lashes. It also appears to help generate extra lashes, so your lashes get fuller.

While the exact mechanism is unknown, it appears it strengthens your lashes and increases the life cycle of each lash. The serum also increases the pigment, or color of the lash. Thus, over the treatment course with the solution , all of your own lashes become fuller, longer, thicker and darker.

How old do you have to be to use ?

18 years old.

How long does it take to see results ? And is it permanent?

You may see results at 6 weeks with full results at 12 to 16 weeks. The growth is gradual and over time.

If you stop using it, your eyelashes are expected to return to their previous appearance over several weeks to months

Will I always have to use it everyday or is there a maintenance regimen once I achieve maximum results?

While using the serum your lashes will continue to grow without shedding as they normally would. Everyone is different - but most people achieve maximum results around 12-16 weeks. Maintenance treatments of 2-3 times per week can be started at any time before or after. The choice is yours.

Is this a replacement for mascara?

With regular use, the growth serum will grow your natural eyelashes longer, fuller, thicker, and darker - the very same reasons we use mascara.

However, you can still apply mascara while using the serum if you want to see even more dramatic effects. Check out our waterproof mascaras, the perfect combination for beautiful eyes.

What is the size of the bottle? And how long will one bottle last?

Each 3ml bottle contains 3ml of solution, and comes with one applicator. If using correctly, your solution should last up aprox 90 days.

Does it need to be refrigerated?

No. In fact, it's a good idea to keep it handy - say in your bathroom, so that you will remember to use it every day.

What is your Return Policy?

Sorry, due to the nature of our products, we do not accept returns.

What, if any, are the side effects to consider?

The most common side effects after using are an itching sensation in the eyes and/or eye redness, which were reported in approximately 4% of users. These may occur immediately after use, but should usually last only for a short period of time. Eye itching and eye redness are not allergic reactions, and do not mean that your eyes are being harmed. However, if eye redness persists you should stop using the product immediately and seek your local physician's advice.

may cause other less common side effects, which typically occur on the skin close to where it is applied, or in the eyes. These include eye irritation, dryness of the eyes, and redness of the eyelids. Skin darkening (or hyperpigmentation) is another less common side effect. This condition causes areas of skin to become darker than the surrounding skin color.

Increased brown iris pigmentation has occurred when similar medications were instilled directly into the eye to treat elevated intraocular pressure/glaucoma. Although iris pigmentation was not reported in clinical studies, patients should be

advised about the potential for increased brown iris pigmentation which is likely to be permanent.

If you develop a new ocular condition (e.g., trauma or infection), experience a sudden decrease in visual acuity, have ocular surgery, or develop any ocular reactions, particularly conjunctivitis and eyelid reactions, you should stop using the product immediately and seek your local physician's advice.

Are there other warnings or considerations I need to know?

intended for use on the skin of the upper eyelid margins at the base of the eyelashes. DO NOT APPLY to the lower eyelid. If you are using other products in the same class for elevated intraocular pressure (IOP), or if you have a history of abnormal IOP, you should only use it under the close supervision of your local physician.

may cause darkening of the eyelid skin which may be reversible. may also cause increased brown pigmentation of the colored part of the eye which is likely to be permanent, if the drops are pplied directly in the eyes.

It is possible for hair growth to occur in other areas of your skin that the serum frequently touches. Any excess solution outside the upper eyelid margin should be blotted with a tissue or other absorbent material to reduce the chance of this from happening. It is also possible for a difference in eyelash length, thickness, fullness, pigmentation, number of eyelash hairs, and/or direction of eyelash growth to occur between eyes. These differences, should they occur, will usually go away if you stop using it.

If I am pregnant or nursing ?

Unfortunately, no. It is not recommended for pregnant and lactating women.

Can I use it on both upper and lower lashes?

No. Only apply the product to the base of your upper lashes only. Please do not intentionally apply in your eye or to the lower lashes. There is the potential for hair growth to occur in areas where the solution comes in repeated contact with the skin surface.

It is important to apply the solution only to the skin of the upper eyelid margin at the base of the eyelashes using the applicator, and to carefully blot any excess from the eyelid margin to avoid it running onto the cheek or other skin areas.

What if I forget to apply a treatment?

If you miss an application or a few, don't try to catch up. Just apply the it the next evening and stay on schedule.

What happens if I stop using the serum?

To continue to receive the maximum benefits of daily application is required.

And If you decide to stop using , your eyelashes are expected to return to their previous appearance over several weeks to months.

Can I still wear Contact lenses while using ?

Yes, you can, but contact lenses should be removed prior to application of the serum. They may be reinserted 15 minutes following its administration.

What happens if I accidentally get it into my eye?

Not to worry. The eye should not be rinsed.

What are the ingredients? And who should not use it?

ingredients: benzalkonium chloride; sodium chloride; sodium phosphate, dibasic; citric acid; and purified water. Sodium hydroxide and/or hydrochloric acid may be added to adjust pH.

Do not use solution if you are allergic to any one of its ingredients.

What is skin hyperpigmentation?

Hyperpigmentation is a common, usually harmless condition in which areas of skin become darker than the surrounding skin color. This occurs when there is an increase in the melanin, the brown pigment that produces normal skin color, in the skin. Skin hyperpigmentation is a possible side effect, but may be reversible after discontinuation of the product.

Use only as directed - one drop on each sterile applicator, per eye, at bedtime.

What should I do if I experience eye itching?

Eye itching may occur immediately after use. Consult your local physician if the itching persists or you notice other symptoms as well. If you develop a new eye condition (e.g. trauma or infection), experience a sudden decrease in visual acuity, have eye surgery, or develop any eye reactions, particularly conjunctivitis and eyelid reactions, you should immediately seek your physician’s advice.

How to apply:
In order to achieve the results that you want, please be consistent with your treatment, apply every night.
STEP 1 - Before Applying
Once nightly ensure the face is clean, makeup and contact lenses are removed, and any other facial care products have been applied.
STEP 2 - Apply using applicator
Apply one drop of serum to the applicator provided and apply along the skin of the upper eyelid at the base of the eyelashes. The upper lid in the area of lash growth should feel lightly moist without runoff. Blot any excess solution runoff outside the upper eyelid with a tissue. Do not apply the to the lower lid. Rinse your applicator with clean water, and keep it clean, use it only for this purpose. Avoid contamination of your applicator.